Head / VP of Product Marketing

Flowie is at the forefront of transforming procurement and finance operations. We are seeking an experienced Head of or VP of Product Marketing to join our dynamic sales team, driving our growth and enhancing our market presence.

Our Vision
At Flowie, our goal is to become the most beloved collaboration platform for B2B companies, simplifying complexities in operations and empowering financial and procurement teams.

Company Overview
Flowie tackles outdated business collaboration tools, offering a modern solution that streamlines data sharing, decision-making, and integration with company data stacks, particularly in procurement and finance.

About us

Flowie is one of the fastest growing Fintechs in France, rapidly expanding across Europe.
In 1 year of existence, we’ve managed to :

💻 Make ourselves known as a groundbreaking procurement and financial software for industrial midmarket and enterprise businesses. Wining internationnal RFPs.

👨‍👩‍👧‍👦 Recognized as Future40, DeepTech, and incubated by StationF, BNP and Euratech

💰 Become cashflow positive after 3 months of selling, reaching 1M€/y within 6 months

🌍 Build an international environment with more than 6 nationalities, with a strong remote-friendly culture, where 50% of the employees are already working from all parts of Europe

🤝 Earn the trust of hundreds of customers, with a fast expansion in West Europe

The Role
As the Head of / VP of Product Marketing at Flowie, you will be responsible for shaping and executing our product marketing strategy to drive growth and market leadership. You will play a critical role in defining our product’s value proposition, leading go-to-market strategies, and ensuring our product offerings resonate with our target audience. This role demands a strategic thinker who can influence product direction, collaborate across teams, and lead a high-performing product marketing organization.

Key Responsibilities

• Product Positioning and Messaging:
  • Develop and articulate clear, compelling product positioning and messaging that differentiates Flowie in the marketplace.
  • Tailor messaging for various customer segments and ensure consistency across all marketing channels.
• Go-to-Market Strategy:
  • Lead the development and execution of go-to-market strategies for new product launches and feature updates, ensuring all aspects of the launch process are coordinated and optimized for impact.
  • Collaborate with sales, product management, and demand generation teams to create comprehensive launch plans.
• Market Intelligence and Competitive Analysis:
  • Conduct in-depth market research to understand customer needs, market trends, and the competitive landscape.
  • Provide insights to inform product development and marketing strategies, ensuring Flowie remains ahead of industry trends.
• Sales Enablement:
  • Equip the sales team with the tools and knowledge needed to effectively sell Flowie’s products, including sales training, product demos, presentations, and competitive analysis.
  • Develop sales collateral and other customer-facing materials that support the sales process.
• Customer Advocacy and Engagement:
  • Partner with the customer success team to understand customer feedback and use this data to influence product enhancements and marketing campaigns.
  • Develop and promote customer stories, case studies, and testimonials that highlight the value of Flowie’s products.
• Demand Generation Collaboration:
  • Work closely with the demand generation team to design and execute campaigns that drive product awareness, customer acquisition, and retention.
  • Ensure alignment between product marketing efforts and overall demand generation strategies.
• Team Leadership and Development:
  • Build and lead a high-performing product marketing team, fostering a culture of innovation, collaboration, and continuous improvement.
  • Mentor and develop team members, providing guidance and support to help them achieve their professional goals.
• Performance Analysis and Optimization:
  • Analyze the effectiveness of product marketing strategies and initiatives, using data to make informed decisions and optimize performance.
  • Report on key metrics, including product adoption, customer engagement, and revenue growth, and adjust strategies as necessary.

Requirements

• 5-10 years of experience in Product Marketing, with experience in a high growth scale ups.
• Proficiency in both English and French (other languages are a plus : German, Spanish…)
• Proven track record in SaaS B2B sales.
• Nice to have: Experience in Procurement and Finance sectors.
• Excellent communication and negotiation skills.
• Strong problem-solving abilities and a results-driven mindset.

What We Offer

• Competitive salary plus commission.
• Full Remote work option.
• Comprehensive health insurance (Mutuelle).
• Gymlib membership.
• Moka financial wellness program.
• Opportunities for professional development.
• Stock options.

Application Process

1. Interview with the CRO.
2. Interview with the VP Sales
3. Interview with the VP Customer Success.
4. Meet-up with members of the global team.

Join Flowie and be part of a team that is revolutionizing procurement and finance operations.

If you're hesitating, we encourage you to apply anyway: worst case scenario, you might lose a few minutes, and in the best case, it will be the start of a meaningful and long-lasting collaboration. We also want to emphasize that we fully embrace diversity and that we're doing our best to create a safe and inclusive environment. We are committed to providing equal employment opportunities regardless of gender, sexual orientation, origin, disabilities, or any other traits that make you who you are.